What is SEO and how does it work?

Hey there! Have you ever heard of SEO but don’t really know what it is or how it works? Well, we stumbled upon a video on YouTube titled “What Is SEO? And How Does It Work? [Real Results Inside]” made by a YouTuber named LYFE Marketing back in 2023. Now, let me just clarify that we are not affiliated with the creator of this video and we do not take responsibility for the things they say in their video. However, we found it to be a pretty informative and engaging video that breaks down the basics of SEO. So, if you’re curious about SEO and want to learn more, check it out!

What Is SEO? And How Does It Work? [Real Results Inside]

Search Engine Optimization (SEO) is a process of optimizing a website or web page to rank higher in search engine results pages (SERPs). The higher a website ranks in the search engines, the more visible it is to potential visitors, which can result in increased traffic, leads, and sales.

SEO involves a combination of technical, on-page, and off-page optimization strategies aimed at improving a website’s relevance, authority, and user experience. Here’s how it works:

Technical SEO

Technical SEO refers to the backend of a website, such as its code, structure, and speed. It involves optimizing the website’s architecture and ensuring that it is easy for search engines to crawl and index the site’s pages. This includes optimizing the website’s URL structure, improving the page load speed, and creating an XML sitemap.

On-Page SEO

On-page SEO refers to the content and HTML source code of a website. This includes optimizing the website’s title tags, meta descriptions, headings, and content, as well as ensuring that the website is mobile-friendly and has a good user experience. On-page SEO is important for both search engines and users, as it helps them understand what the website is about and what it has to offer.

Off-Page SEO

Off-page SEO refers to the external factors that impact a website’s ranking, such as backlinks, social media, and online directories. Backlinks are one of the most important factors in off-page SEO, as they signal to search engines that other websites consider the website to be a valuable resource. Social media and online directories also play a role in off-page SEO, as they can help drive traffic to a website and increase its visibility.

Real Results

SEO can take time to see results, but the benefits are worth it. A well-optimized website can rank higher in the search engines, resulting in increased traffic, leads, and sales. Here are some real results from businesses that have invested in SEO:

– A dental practice saw a 50% increase in website traffic and a 30% increase in new patients within six months of starting SEO.
– A law firm saw a 300% increase in organic traffic and a 200% increase in leads within one year of starting SEO.
– A clothing retailer saw a 40% increase in online sales and a 30% increase in foot traffic to their physical store within six months of starting SEO.


SEO is a powerful tool for businesses looking to increase their online visibility and drive more traffic, leads, and sales. By optimizing their website for search engines and users, businesses can improve their ranking in the search engines and attract more potential customers. If you’re looking to invest in SEO, be patient and work with a reputable agency that can help you achieve real results.