Why Are Citations Important for Local SEO in 2023?

Hey there, have you heard about the latest video from YouTuber Whitespark? It’s titled “Why Citations are STILL Valuable for Local SEO in 2023” and it’s definitely worth a watch if you’re interested in staying up-to-date on SEO trends. Just a heads up, we want to make it clear that we’re not affiliated with Whitespark and we don’t take responsibility for any of the opinions or statements made in their video. But if you’re curious about citations and their impact on local SEO, give it a watch and let us know what you think!

Why Citations are STILL Valuable for Local SEO in 2023

Citations have been an important aspect of local SEO for many years, and they continue to be crucial in 2023. While some people might think that citations are no longer relevant, the truth is that they are still valuable and can have a significant impact on your local search rankings.

What are Citations?

Citations are mentions of your business name, address, and phone number (NAP) on other websites. These mentions can appear in various forms, such as business directories, review sites, social media platforms, and local blogs. Citations help search engines like Google to verify the accuracy and legitimacy of your business information.

How Citations Affect Local SEO

Citations are an important ranking factor for local SEO because they provide signals to search engines about the relevance and authority of your business. The more citations your business has, the more likely it is to appear in local search results. Citations can also help you to outrank your competitors who have fewer or lower-quality citations.

The Role of Citations in Building Trust

Citations can also play a vital role in building trust with potential customers. When people see your business name, address, and phone number listed on multiple reputable websites, they are more likely to trust that your business is legitimate and credible. This trust can lead to increased brand recognition, customer loyalty, and ultimately, more business.

How to Build Citations for Local SEO

To build citations for your business, you can start by creating listings on popular business directories like Yelp, Google My Business, and Bing Places. You can also reach out to other relevant websites in your industry and ask them to include a citation for your business. Make sure that your NAP information is consistent across all citations to avoid confusion and potential penalties from search engines.


In conclusion, citations are still valuable for local SEO in 2023. They provide signals to search engines about the relevance and authority of your business, help to build trust with potential customers, and can lead to increased brand recognition and loyalty. By building citations on reputable websites, you can improve your local search rankings and drive more traffic to your business.