Will YouTube Views Continue to Increase in 2023?

As a regular YouTuber with a decent fan following, I often find myself wondering where the platform will be in the next few years. Will it still be as popular? Will it still attract the same level of engagement and views? In this article, I’m going to look at the trends and possibilities to make a prediction about whether YouTube views will continue to increase in 2023.

Current Trends

Before we can get into the predictions, let’s take a quick look at where YouTube is currently headed. The platform’s user base continues to grow, with over 2 billion monthly active users as of 2021. In fact, YouTube is second only to Facebook in the list of most popular social media platforms. In terms of views, the numbers are also pretty impressive, with people watching a billion hours of content on the platform every day.

Another trend that’s important to note is the growth of YouTube in emerging markets. Countries such as India, Indonesia, and Brazil have seen a significant increase in YouTube usage over the past few years. This is partly due to the rise of affordable smartphones and internet access in these regions. As these markets continue to expand, we can expect more growth for YouTube.

Factors That Could Affect Views

Despite the positive trends, there are a few factors that could potentially affect YouTube views in the future. One of the most significant issues is the rising competition from other platforms. Social media networks such as Instagram, TikTok, and Snapchat have all gained popularity in recent years, and they all offer video-based features that compete with YouTube. Creators who were once solely focused on YouTube may start to shift their focus to these other platforms, potentially reducing viewership on YouTube.

Another factor that could affect views is the changing algorithms for content discovery. As YouTube continues to prioritize content that keeps people on the platform for longer, creators may need to adapt their strategies to keep up with these changes. For example, videos that are shorter and more engaging may see an increase in views, whereas longer videos that don’t hook viewers quickly might see a decline.

Predictions for 2023

Despite the potential challenges, I still believe that YouTube views will continue to increase in 2023. The platform has already established itself as a go-to destination for video-based content, and it has a massive user base that is unlikely to disappear overnight. Additionally, YouTube has been proactive in responding to the competition from other platforms, adding new features and improving the user experience.

Another reason to be optimistic is the continued growth of the internet and mobile devices globally. As more people gain access to the internet, we can expect YouTube usage to increase as well. Additionally, the rise of smart TVs and other connected devices means that people are watching YouTube on larger screens, potentially leading to more views per video.

Finally, I think that creators will continue to find ways to engage their audiences and attract new viewers to their channels. YouTube has become a hub for creativity and content creation, and people are always looking for the next big thing. As long as creators keep pushing the boundaries and coming up with new concepts, there will always be an audience on YouTube.


Based on the trends and factors discussed in this article, I believe that YouTube views will continue to increase in 2023. While there may be some competition and algorithmic changes to contend with, the platform has already established itself as a leader in the video-based content space. As long as creators continue to innovate and engage their audiences, viewers will keep coming back to YouTube for years to come.